If your business has an online component (such as a website), then SEO is critical to the ongoing success of your business. but without the web traffic (visitors) to that website, it is essentially useless. It is not just the traffic needed, but the targeted traffic. A good quality Search engine optimization service can provide relevant traffic, consistent web traffic to your website.
SEO needs to be implemented in a way that is effective in achieving your SEO goals and providing a significant critical presence on the World Wide Web.
Quality SEO services is an important investment when it comes to developing successful expansion and development strategies.
You should not see this as a business expense, but a business strategy and an effective way to increase your business presence in your area of business.
Google’s first page (or any search engine) is everything. Few people ever visit another page of search results. Google being a search engine is so good that people blindly trust Google’s ability to deliver the most relevant results on the front page. Think about how many times you click on another page. This means that if your business is not on the first page, it is almost nowhere good. The top positions on page one receive the most clicks, which decrease as the page moves down.
‘Big’ keywords are not everything. For some smaller keywords, it is better to be on the first page, try to rank the larger keywords and not be on the first page at all. But the same business can be ranked higher for the keyword ‘Chartered Accountant Preston’. A good SEO provider should research the keywords for which your business can actually rank on page one and also for keywords that should have the appropriate search volume to rank your business.
SEO is all about beating your competition. There is no guarantee from the google, yahoo, and Bing search engines to say you will be on the first page of Google if you do certain things. Put simply, SEO works like this:
Not your actual business industry competitors, but your online competitors. The websites that currently have the top in the search engines for your desired keywords are your online competition, and you need to beat them out of those top spots. Some keywords will be easy to rank for others will be more difficult. A good SEO services provider will research the competition for each of your keywords. After the most effective keywords for your business or industry have been identified they should be implemented in accordance with point number three above.
SEO stands for search engine optimization which is a very effective technique for creating brand awareness, link building, keyword ranking, SEO promotion, and other marketing practices which improve the visibility and appearance of a business website on web space in the response to the queries asked by users on different search engines.
- Branches of SEO
SEO includes on-page and off-page optimization. There are various activities involved when we talk about complete search engine optimization. Below I am providing different activities which are under on-page and off-page SEO techniques respectively. If a marketer will use all these activities in a proper way with the right strategy then it will contribute exclusively to the online reputation of a business in terms of an online presence.
Here is the list for you:
- Full Meta Tag Optimization
- Header Tag Optimization
- Image & Hyperlink Optimization
- Content Optimization
- Keyword Density Analysis
- SEO friendly URL Rewriting
- Website Speed Optimization
- Canonicalization Analysis
- Creation of Robots.txt
- W3C compliance testing
- Google Analytics setup & maintenance
- robots.txt set up & maintenance
- RSS Feeds
- W3C Validation
- XML sitemap maintenance
- HTML sitemap maintenance
- Duplicate Content Analysis
- Duplicate URLs analysis
- Page Speed optimization
- Internal linking restructuring
- Conversion rate optimization
- Alt text for images
- Website architecture review
Off-Page Optimization & Link Strategy
- No follow” links check
- Social Bookmarking
- Article Submission
- Article Social Bookmarking
- Press Release Submission
- Content Creation & Optimization
- Keyword Oriented Article Creation
- Home Page Content Publication
- Image Sharing
- Pinterest Image Submission
- Answer Question (Like Yahoo Answer)
- Slides Submission
- Local Search Website Optimization
- Local Search Engine Submission
- Local Directory Submission
- Google Place Listing
- Customer Review/Testimonial Submission
- Google Place Optimization
- Google Map Listing
- Google Map Review Submission
- Classified & Posting
- Creating classified ads for service / Product promotion
- Posting each classified ad in relevant classifieds