Search engine optimization is a complex and ever-evolving science, but in order to interview an intelligent SEO provider wisely, you need to understand that there are two main types of SEO.
On-page SEO is related to the factors on your website that affect your SEO (keywords, usability, page title, outbound links, internal links, etc.).
Off-page SEO is a factor that is directly related to matters outside of your website that affect the SEO of the website, such as backlinks, quotes, social sharing, and more.
SEO agencies can work on your off-page SEO easily, but if you are not willing to change on-page SEO, according to their recommendations, you cannot blame them for lack of results. A good SEO provider will review your website and report about your on-page SEO, and how it can be improved. You should make your web designer adjustments
An increase in search engine rankings is not necessarily an increase in leads and sales. All your SEO providers can get more search engine results from their websites, videos, Google Places, articles, blog posts, etc. They cannot guarantee an increase in sales or leads, as this factor is determined by your own sales funnel. It is not the job of the SEO provider to ensure that the extra web traffic you receive will turn into more leads or sales.
A good SEO agency knows and understands the points mentioned above. You can judge this by their responses to the questions given later in my next article.
A good SEO agency wants to build a solid foundation and a proper SEO plan for your business, with extensive beginner keywords and market research. They often emphasize this, even if the prospective customer is not required. Sometimes a good SEO provider will refuse to work with a client who does not want significant groundwork to be done because they know that without this they would be unlikely to provide the client with the results they want. A good SEO provider will want to provide results to their client as their first priority. Real keyword research is a long, investigative process.
Good SEO providers use responsible SEO methods, such as paying more attention to on-page SEO, gaining quality backlinks, improving citations, helping social sharing, ensuring a good user experience, and more.
Bad SEO providers would like to take their clients’ money as their first priority. They will not conduct appropriate keywords and market research, but will say for example, “Your three keywords and your URL you want to rank”. If this happens, you can be sure that they are plugging your website into software, using spam blog comments, link farms, and other means to get irrelevant backlinks across the Internet. In many cases, this approach is ineffective because the URL, or domain, may not match the client’s intended keyword. This reputation and, ironically, long-term SEO can damage the credibility of the website.
Poor SEO providers use poor quality SEO methods. Using these methods can have an extremely harmful effect on how your website is perceived by search engines. In turn, it may not be necessary to say on your website that it is highly undesirable, as such damage is extremely difficult to reverse.
Make sure you get expert SEO, who knows that it is best to highlight your company’s features and that it can attract attention to your products and your services in a way that really helps your business on the worldwide web Stands up.
SEO and Web Design This is a website that reflects your company ethics and is extremely important to do everything as closely as possible to the company’s ethos; It is about you, your company, and the products and services you want to put on display. Good quality SEO ensures a good user experience.
If your business has an online component (such as a website), then SEO is critical to the ongoing success of your business. but without the web traffic (visitors) to that website, it is essentially useless. It is not just the traffic needed, but the targeted traffic. A good quality Search engine optimization service can provide relevant traffic, consistent web traffic to your website.
SEO needs to be implemented in a way that is effective in achieving your SEO goals and providing a significant critical presence on the World Wide Web.
Quality SEO services is an important investment when it comes to developing successful expansion and development strategies.
You should not see this as a business expense, but a business strategy and an effective way to increase your business presence in your area of business.
Google’s first page (or any search engine) is everything. Few people ever visit another page of search results. Google being a search engine is so good that people blindly trust Google’s ability to deliver the most relevant results on the front page. Think about how many times you click on another page. This means that if your business is not on the first page, it is almost nowhere good. The top positions on page one receive the most clicks, which decrease as the page moves down.
‘Big’ keywords are not everything. For some smaller keywords, it is better to be on the first page, try to rank the larger keywords and not be on the first page at all. But the same business can be ranked higher for the keyword ‘Chartered Accountant Preston’. A good SEO provider should research the keywords for which your business can actually rank on page one and also for keywords that should have the appropriate search volume to rank your business.
SEO is all about beating your competition. There is no guarantee from the google, yahoo, and Bing search engines to say you will be on the first page of Google if you do certain things. Put simply, SEO works like this:
Not your actual business industry competitors, but your online competitors. The websites that currently have the top in the search engines for your desired keywords are your online competition, and you need to beat them out of those top spots. Some keywords will be easy to rank for others will be more difficult. A good SEO services provider will research the competition for each of your keywords. After the most effective keywords for your business or industry have been identified they should be implemented in accordance with point number three above.
SEO stands for search engine optimization which is a very effective technique for creating brand awareness, link building, keyword ranking, SEO promotion, and other marketing practices which improve the visibility and appearance of a business website on web space in the response to the queries asked by users on different search engines.
- Branches of SEO
SEO includes on-page and off-page optimization. There are various activities involved when we talk about complete search engine optimization. Below I am providing different activities which are under on-page and off-page SEO techniques respectively. If a marketer will use all these activities in a proper way with the right strategy then it will contribute exclusively to the online reputation of a business in terms of an online presence.
Here is the list for you:
- Full Meta Tag Optimization
- Header Tag Optimization
- Image & Hyperlink Optimization
- Content Optimization
- Keyword Density Analysis
- SEO friendly URL Rewriting
- Website Speed Optimization
- Canonicalization Analysis
- Creation of Robots.txt
- W3C compliance testing
- Google Analytics setup & maintenance
- robots.txt set up & maintenance
- RSS Feeds
- W3C Validation
- XML sitemap maintenance
- HTML sitemap maintenance
- Duplicate Content Analysis
- Duplicate URLs analysis
- Page Speed optimization
- Internal linking restructuring
- Conversion rate optimization
- Alt text for images
- Website architecture review
Off-Page Optimization & Link Strategy
- No follow” links check
- Social Bookmarking
- Article Submission
- Article Social Bookmarking
- Press Release Submission
- Content Creation & Optimization
- Keyword Oriented Article Creation
- Home Page Content Publication
- Image Sharing
- Pinterest Image Submission
- Answer Question (Like Yahoo Answer)
- Slides Submission
- Local Search Website Optimization
- Local Search Engine Submission
- Local Directory Submission
- Google Place Listing
- Customer Review/Testimonial Submission
- Google Place Optimization
- Google Map Listing
- Google Map Review Submission
- Classified & Posting
- Creating classified ads for service / Product promotion
- Posting each classified ad in relevant classifieds
Many marketers are using online platforms for promoting their brand or business and in this race, they are using different online channels without following the norms for duplicacy, low-quality link building, etc. The Google update is the phenomenon that always shares information regarding changes that affect rankings and website performance calculated by a search engine, Google. These updates come frequently and tell what is good or bad in terms of online promotion activities. Some updates are major updates while others are filters of data refresh on which an algorithm runs. The motto of these updates is to improve the relevance and quality of the search results and focus on white hat techniques that follow Google norms and guidelines.
Few of the major Google updates I am sharing below:
Google Panda Update:
The purpose of the Google Panda update was to check and reward quality websites and reduce the presence of poor-quality websites in Google’s organic search engine results. The initial release date for this Update is 23rd February 2011. There are total 28 data updates to Panda between 2011 and 2015.
Google Penguin Update:
The perseverance of the Google Penguin update was to check and reward quality websites and reduce the presence of poor-quality websites in Google’s organic search engine results that engaged in manipulative link schemes and keyword stuffing. The initial release date for this Update is 24th April 2012. There are total 10 documented updates between 2012 and 2016.
It is Google core algorithm announced on 26th September 2013. This update is regarding the sophisticated understanding of the intending to searchers’ queries with the objective of matching them to more significant results.
Google Exact Match Domain Update
This is a filter update from Google announced in September 2012. The sole purpose of this algorithm is to prevent poor-quality sites from ranking well simply because they had words that match search terms in their domain names.
Google mobile-friendly Update
This mobile-friendly ranking algorithm is released by Google on 21st April 2015. This update is also known by names of mobilegeddon, mobilepocalyse, apocalypse, or apocalypse. It is designed to give a lift to mobile-friendly pages in Google’s mobile search results.
Google Pigeon Update
The release date for this update is 20th August 2013. This update had shaken up Google’s local and local organic results at that time. This Google local search algorithm improves ranking factors based on distance and location.
Google Payday Update
Payday Update algorithm was launched on June 11, 2013, directed at cleaning up search results for habitually “spammy queries” such as pornographic, payday loan, and other heavily spammed queries.
Google Pirate Update
This update was released in August 2012 intended to prevent sites with many copyright violation reports, as filed through Google’s DMCA system, from ranking well in Google’s listings.
Google Top Heavy Update
Google’s top heavy update was released in the Month of January 2012. This update prevents sites that were “top-heavy” with ads from ranking well in their listings.