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January 9, 2021by adminSEO

Amazon SEO Factor For Ranking Highly On Amazon

When we talk about SEO the first thing which comes in our mind is search engine ranking and the activities involved to achieve the top rankings on Google. Along with the Google places, there are many other platforms which can be utilized in a much effective way to sell products. Amazon a popular shopping portal also has great interference of SEO in terms of ranking and improving sales. With an effective marketing strategy Amazon boosts the sales performance for any business.

Although it’s a not an easy process to get higher Amazon ranking as it is primarily a buying platform.

Important Amazon ranking Factors:

Amazon Sales rank

It indicates how the sales performance is going and it has been updated by Amazon every hour. There is no chance of manipulation – it is just a metric showing the performance of a product matched to the competition. Have keen eyes on competing products with the top sales ranks in your category – it helps a lot in the analysis.

Customer Review

Review for any product or service is always a great help to understand the performance. It is a mirror which shows the reality and provides the scope of improvement. From the buyers point of view, it gives a prepurchase idea whether they are choosing the right product or not. Good reviews play an important role in ranking and vice versa.

Answer questions

It is also an important factor which gives answers to queries customers have in their mind before purchasing a product. Amazon considers product listings with informative answers and therefore it adds value towards the ranking factor.

Conversion rate, CTR

The ultimate goal for any business is to make the maximum profile via sales. Same is the case with Amazon, which gives higher ranking to the products has a better conversion rate. Conversion rate can’t be manipulated directly, so better to create a convincing deal for the consumer so that more sales can be generated.

Customer Satisfaction and Retention

Customer satisfaction is a key role in the success of any marketing strategy. It is quite important with Amazon hence one must have to provide a good overall service. Positive feedback, the order defect rate and the refund rate, all affects rankings.

Product Listing Completeness

Incomplete details about a product definitely affect the sales performance; hence it should be completed during listing. Incomplete listing leads to the frustrating buying experience. For better results, you can do some competitor analysis regarding product listing which are doing extremely well. For outstanding results, produce an informative product description to delight your buyers and Amazon’s algorithm at the same time.

Relevancy:

• Relevancy is one of the most important Amazon’s ranking factors which can be understood by the following points:
• Features/Bullet Points – Relevant keywords that are related to the product
• Product Description – Should have keyword-based considerations which reflect what your text is about.
• Product And Brand Number – Brand name with a unique product number. Convenient for buyers to search for products using these elements.
• Specifications – For better performance fill out the product descriptions with as many specifications as possible.
Amazon top ranking allows you to take your business to the next level as a flood of sales is generated.

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Jessica

August 2, 2019by adminSEO1 comment

Search Engine Optimization Process

We observed traffic and rankings to my personal SEO blog after penguin 3.0 update W have got extreme changes. Get ready for ROI!

Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.

SEO Activities: On Page Optimization

H1 and ALT tags
register Google analytics
Update XML Sitemaps
Update robots.txt
Meta tags for all pages
Add your website in Google webmaster tools
Update Content Optimization
Create custom 404 pages

Off Page Optimization:

Updating Blog post Content optimization Sharing post on social media sites Google, Facebook, Twitter, Instagram, Pinterest and Linkedin. Suggestions to get good traffic and ranking to your website in search results. This is exactly what this mnemonic helps you to achieve.

digital marketing, off page, search engine optimization, Seo