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SEO stands for search engine optimization which is a very effective technique for creating brand awareness, link building, keyword ranking, promotion and other marketing practices which improves the visibility and appearance of a business website on websapce in the response of the queries asked by users on different search engines.
• Branches of SEO
SEO includes on-page and off-page optimization. There are various activities involved when we talk about complete search engine optimization. Below I am providing different activities which are under on-page and off-page SEO techniques respectively. If a marketer will use all these activities in a proper way with right strategy then it will contribute exclusively in the online reputation of a business in terms of online presence.

Here is the list for you:

On Page Optimization
Full Meta Tag Optimization
Header Tag Optimization
Image & Hyperlink Optimization
Content Optimization
Keyword Density Analysis
SEO friendly URL Rewriting
Website Speed Optimization
Canonicalization Analysis
Creation of Robots.txt
W3C compliance testing
Google analytics setup & maintenance
robots.txt set up & maintenance
RSS Feeds
W3C Validation
XML sitemap maintenance
HTML sitemap maintenance
Duplicate Content Analysis
Duplicate URLs analysis
Page Speed optimization
Internal linking restructuring
Conversion rate optimization
Alt text for images
Website architecture review

Off Page Optimization & Link Strategy
No follow” links check
Social Bookmarking
Article Submission
Article Social Bookmarking
Press Release Submission
Content Creation & Optimization
Keyword Oriented Article Creation
Home Page Content Publication
Image Sharing
Pinterest Image Submission
Answer Question (Like Yahoo Answer)
Slides Submission
Local Search Website Optimization
Local Search Engine Submission
Local Directory Submission
Google Place Listing
Customer Review/Testimonial Submission
Google Place Optimization
Google Map Listing
Google Map Review Submission
Classified & Posting
Creating classified ads for service / Product promotion
Posting each classified ad in relevant classifieds

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