Every brands is well aware of the power of paid advertising campaigns and that is the reason why every second brand is using this technique to improve the visibility and conversion of any business. It is a great source for lead generation. There is an advantage with paid ads that these appear above the organic results and hence preferred by the businesses who want assured results in short time. Today’s digital world is the eyewitness of revolution in digital marketing. There is a change in the way people interact with brands, how they search and explore different product and services online. PPC services have allowed marketers a different approach to deal with branding, marketing and campaigning services. It helps and benefits startups as well as established brands so effectively.