These days International marketers are inclined towards digital marketing technique because of its target marketing and effective, result oriented output. This allows reaching a massive audience who are active on online portals through different electronic devices like mobile, desktop, laptop, tablets and other gadgets. Digital marketing includes different platforms like search engines, social media, pay per click, email marketing, content marketing etc. which altogether forms an effective technique which not only brings traffic and visitor for a business website but also inquiries and sales and contributes in revenue generation.