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SEO on-page & off-page

August 26, 20210

SEO On Page and Off Page

SEO stands for search engine optimization which is a very effective technique for creating brand awareness, link building, keyword ranking, promotion and other marketing practices which improves the visibility and appearance of a business website on websapce in the response of the queries asked by users on different search engines.


SEO includes on-page and off-page optimization. There are various activities involved when we talk about complete search engine optimization. Below I am providing different activities which are under on-page and off-page SEO techniques respectively. If a marketer will use all these activities in a proper way with right strategy then it will contribute exclusively in the online reputation of a business in terms of online presence.

On Page Optimization

  • Full Meta Tag Optimization
  • Header Tag Optimization
  • Image & Hyperlink Optimization
  • Content Optimization
  • Keyword Density Analysis
  • SEO friendly URL Rewriting
  • Website Speed Optimization
  • Canonicalization Analysis
  • Creation of Robots.txt
  • W3C compliance testing
  • Google analytics setup & maintenance
  • robots.txt set up & maintenance
  • RSS Feeds
  • W3C Validation
  • XML sitemap maintenance
  • HTML sitemap maintenance
  • Duplicate Content Analysis
  • Duplicate URLs analysis
  • Page Speed optimization
  • Internal linking restructuring
  • Conversion rate optimization
  • Alt text for images
  • Website architecture review

Off Page Optimization & Link Strategy

  • No follow” links check
  • Social Bookmarking
  • Article Submission
  • Article Social Bookmarking
  • Press Release Submission
  • Content Creation & Optimization
  • Keyword Oriented Article Creation
  • Home Page Content Publication
  • Image Sharing
  • Pinterest Image Submission
  • Answer Question (Like Yahoo Answer)
  • Slides Submission
  • Local Search Website Optimization
  • Local Search Engine Submission
  • Local Directory Submission
  • Google Place Listing
  • Customer Review/Testimonial Submission
  • Google Place Optimization
  • Google Map Listing
  • Google Map Review Submission
  • Classified & Posting
  • Creating classified ads for service / Product promotion
  • Posting each classified ad in relevant classifieds

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